The Copilot app in Windows 11 integrates AI-powered assistance directly into the operating system, helping users with tasks, search queries, and productivity features. As Microsoft continues to enhance Copilot with online capabilities and account-based personalization, some users may notice tailored suggestions or promotional content based on their activity and preferences.
Personalized ads and recommendations are typically linked to your Microsoft account advertising ID and privacy settings rather than being controlled solely within the Copilot interface. If you prefer a more privacy-focused experience, Windows 11 allows you to enable or disable personalized ads through system-level settings.
In this guide, we will walk you through the step-by-step process to enable or disable personalized ads in the Copilot app on Windows 11.
How to Enable or Disable Personalized Ads in Copilot App on Windows 11
Follow the steps below carefully depending on whether you want to turn personalized ads off or back on.
1. Turn Off Personalized Ads Using Windows Settings
Disabling the advertising ID in Windows 11 prevents apps, including Copilot, from showing personalized ads.
- Press Windows + I to open Settings.
- Click Privacy & security in the left pane.
- Select General under the Windows permissions section.
- Locate the option Let apps show me personalized ads by using my advertising ID.
- Toggle this setting Off to disable personalized ads.
Once disabled, Windows will reset your advertising ID and stop apps from using it for tailored advertising content.
If you want to re-enable personalized ads later, simply toggle this option back On.
2. Disable Tailored Experiences
Windows may use diagnostic data to provide customized tips and recommendations.
- Open Settings.
- Navigate to Privacy & security.
- Click Diagnostics & feedback.
- Turn off Tailored experiences.
This prevents Microsoft from using diagnostic data to personalize suggestions within system apps, including Copilot.
3. Manage Advertising Settings in Your Microsoft Account
Some personalized content is controlled through your Microsoft account.
- Open a web browser.
- Go to the Microsoft Privacy Dashboard.
- Sign in with your Microsoft account.
- Navigate to Ad settings.
- Turn off Personalized ads.
This disables ad personalization across Microsoft services linked to your account.
4. Disable Suggested Content in Windows 11
Windows 11 sometimes displays suggested content in system areas that may reflect personalized recommendations.
- Open Settings.
- Go to System.
- Click Notifications.
- Scroll down and expand Additional settings.
- Uncheck options related to suggested content or tips.
This reduces promotional or suggestion-based notifications that may appear alongside Copilot interactions.
5. Check Copilot Settings (If Available)
Depending on your Windows 11 version, Copilot may include additional privacy or personalization options.
- Open the Copilot app.
- Click your profile icon or settings menu.
- Review any personalization or data usage options.
- Adjust preferences if available.
Not all versions include direct ad controls within Copilot, so system-level settings are usually required.
Conclusion
Personalized ads in the Copilot app on Windows 11 are controlled primarily through Windows privacy settings and your Microsoft account advertising preferences. By disabling the advertising ID, turning off tailored experiences, and managing online ad settings, you can significantly reduce personalized promotional content.
If you value privacy over tailored suggestions, turning off these options ensures a more neutral Copilot experience. On the other hand, if you prefer recommendations based on your usage patterns, you can easily re-enable personalization at any time through the same settings.
