Apple has officially released the Apple TV app for Windows 11, allowing users to stream Apple TV+ originals, rented or purchased movies, and TV shows without relying on a web browser or iTunes. The app offers a modern interface, smooth playback, and better performance compared to the Apple TV web version.
If you previously used iTunes or watched Apple TV+ in a browser, switching to the official Apple TV app on Windows 11 provides a cleaner and more reliable viewing experience. Knowing how to install and use the app correctly also helps avoid common playback and sign-in issues.
How to Install the Official Apple TV App on Windows 11
Follow the steps below to install the app safely.
1. Download the Apple TV App From Microsoft Store
- Click Start and open Microsoft Store
- Search for Apple TV
- Select the official Apple TV app
- Click Install
- Wait for the installation to complete
The app installs like any other Windows 11 Store app.
2. Launch the Apple TV App and Sign In
- Open the Apple TV app from the Start menu
- Click Sign In
- Enter your Apple ID and password
- Complete verification if prompted
You must be signed in to access your library and Apple TV+.
How to Use the Apple TV App on Windows 11
Once installed, you can start streaming content immediately.
1. Watch Apple TV+ Originals
- Open the Apple TV app
- Go to the Apple TV+ section
- Browse shows and movies
- Click Play to start streaming
An active Apple TV+ subscription is required.
2. Access Purchased and Rented Movies
- Open the Library section
- Select Movies or TV Shows
- Choose previously purchased or rented content
- Start playback
Your purchases sync automatically with your Apple ID.
3. Search for Movies and Shows
- Click the Search option
- Type the movie or show name
- Select the result from the list
Search includes Apple TV+, rentals, and purchases.
4. Resume Watching Across Devices
The Apple TV app syncs progress automatically.
- Start watching on Windows 11
- Continue later on iPhone, iPad, or Apple TV
- Playback resumes from the same point
This works as long as you use the same Apple ID.
Apple TV App Settings You Should Check
You can customize playback and app behavior.
- Open the Apple TV app
- Go to Settings
- Check video quality and streaming preferences
- Manage downloads if available
- Sign out or switch Apple ID if needed
Settings options may vary slightly by app version.
What the Apple TV App Cannot Do on Windows 11
It’s important to understand the limitations.
- No full local video file playback
- No drag-and-drop media import
- No advanced library management like old iTunes
- Limited offline download support on PC
The app is optimized for streaming, not file management.
Final Thoughts
Installing and using the official Apple TV app on Windows 11 is the best way to enjoy Apple TV+ content and your Apple media library on a PC. With a clean interface, smooth streaming, and Apple ID syncing, it offers a far better experience than browser-based playback. While it has limitations for local media, it excels as a dedicated streaming app.
